Press Release Guidelines
The Smart Energy Council receives hundreds of press releases every month, and relevant releases are picked up and covered by the editorial team.
If your story is not covered, you can still submit your press release for publication on our site if you are a current corporate Smart Energy Council member, email [email protected]
Only press releases that meet our editorial standards will be published on any of our platforms.
While we cannot guarantee to publish every press release, here are some guidelines that will increase your chances of approval.
Editorial Standards and Press Releases
A good press release is a concise, well-written description of an upcoming event, a timely report of an event that has just occurred; an interesting, significant announcement regarding your organisation or any news item that is of relevance to our community.
The content should be timely, relevant, compelling and newsworthy.
How is it written?
- Keep releases short. An ideal length is between 400 to 600 words.
- The headline / title should be no more than 70 characters. It should be short, punchy and written with keywords.
- Words in the headline should not be capitalised apart from the first word and any names, brands or other proper nouns.
- Have a clear news angle that is expressed simply and concisely.
- Make sure the release is properly formatted in a tidy, presentable manner.
- Write clearly, addressing who, what, where, why and when in the first two paragraphs.
- The release MUST:
- be clearly marked as a Media Release;
- identify the organization or individual sending the release and include the name and contact number; and
- include the date of release and indicate whether the material is for immediate use or embargoed for release at a later date.
- If supplying supporting image and/or corporate logo, please supply as a 300ppi JPG, dimensions: 800px W x 450 px H
Mistakes to avoid
- Writing in technical language, superlatives or jargon.
- Incomplete or insufficient information provided. Releases must be complete, correct and specific.
- Convoluted prose. If our team has to spend time editing your press release, it is unlikely to get published.
- Incorporating more than one image.
- Always proof read your draft before you send your release - any mistakes reflect badly on your organization.
When you submit your release on the site, you can suggest some keywords as tags at the top of your release. These keywords are picked up by our team and attached to your posts and are highly useful for search engines. They might include your company name, the subject of the release, your industry or sector, or any other information relevant to your announcement.
You can also embed html links in the main body of your press release, for example to a video file or your web site.
It is your responsibility to ensure that all data used in your press release is accurate and up-to-date and that any professional claims can be substantiated.